Strategy, creative direction and execution that connect brands and people.

Curious, self-taught and creative, he brings together more than 20 years of experience, combining visual expertise, technical proficiency and artificial intelligence applied to creative work.

With training in Photography at Panamericana Escola de Arte e Design, Social Communication at Unisa and Audiovisual Production at UNIP, he leads creative direction at FAL, developing visual solutions ranging from graphic design and packaging to photography and audiovisual projects.

For more than 20 years, she has connected strategy, content and creativity to develop concepts, campaigns and narratives that give brands a voice.

Her career includes roles at AlmapBBDO, F.biz, Banco de Eventos, UM.A Diversidade Criativa and Gael, with extensive experience in corporate communications, B2B content and special projects. At FAL, she works on editorial strategy, copywriting and content direction, turning ideas into relevant, consistent messages.