B2B content strategy
Turn specialist knowledge into clear communication.
Complex products and services need clear explanations. FAL combines editorial strategy, copywriting and visual design to make specialist knowledge accessible and relevant to professional audiences.
Discuss your projectWhat your project can include
For technology, education and service businesses that need to organise their communications, build a consistent editorial presence or explain specialist subjects accurately.
We agree on deliverables, stages, timing and responsibilities before starting.
- Communications review and editorial themes
- Content planning and editorial calendars
- Articles and posts for LinkedIn and other channels
- Campaign concepts and creative assets
- Presentations and corporate materials
- Visual direction and agreed content adaptations
See the work
Explore the context and deliverables behind each project.
A clear scope. Direct collaboration.
We align on your objectives, audiences and information sources. Editorial planning gives topics a structure; writing and design turn them into useful material. Reviews with your subject-matter experts help maintain technical accuracy before approval.
Filipe Leal leads art direction; Mirella Rossini brings editorial strategy and copywriting. Each has more than 20 years of experience. We bring these disciplines together according to the project.
Based in Brazil, we work with your team in English or Portuguese, including meetings. International scope, review stages and schedules are agreed from the start.
Meet the people behind FALBefore we begin
Do you create LinkedIn content?
Yes. Projects can include planning, copywriting and visual design for LinkedIn, alongside articles and supporting materials. Publishing, channel management and reporting are agreed in the proposal.
How do you handle technical subjects?
We use references and information validated by your business. Interviews, internal materials and expert reviews can form part of the process, depending on the project.
Can we work with FAL on an ongoing basis?
Yes. Ongoing creative direction organises priorities and deliverables within an agreed monthly capacity. We also work on individual campaigns and defined projects.
Tell us what you are planning.
Share your business context, the service you need, your market and any target date. We will use this information to discuss a suitable scope.
contato@faldigital.com.br