Visual identity
A visual identity built for everyday use.
A brand identity needs to work beyond a single asset. FAL develops visual identities and systems that guide colour, typography, composition and applications, connecting a brand’s intent with its everyday presence.
Discuss your projectWhat your project can include
For new brands, businesses reviewing their presentation or teams with an existing identity that need more consistent applications.
We agree on deliverables, stages, timing and responsibilities before starting.
- Visual direction informed by your brand context
- Creation or development of agreed identity elements
- Colour, typography and composition principles
- Graphic systems for priority applications
- Digital and print adaptations
- Usage guidance and files specified in the proposal
See the work
Visual systems applied to product ranges.
Yalla Brasil
From packaging to a sales catalogue, a visual identity for a range of fruit products and sorbets.
Naturalez
Packaging and an online catalogue prototype for a product range intended for the European Union market.
Açaí Manhein
A packaging system for two formats, from design to industrial production.
A clear scope. Direct collaboration.
We explore your brand’s current needs, audience and most important applications. We develop a visual direction and test its consistency across the agreed materials. The handover organises the elements so your team can apply the identity consistently.
Filipe Leal leads art direction; Mirella Rossini brings editorial strategy and copywriting. Each has more than 20 years of experience. We bring these disciplines together according to the project.
Based in Brazil, we work with your team in English or Portuguese, including meetings. International scope, review stages and schedules are agreed from the start.
Meet the people behind FALBefore we begin
Can you work with an existing identity?
Yes. We can retain established elements and develop a system for their applications. We agree on what to preserve or revisit before starting creative work.
Does a project include a logo and brand guidelines?
These can be included according to your needs. The proposal specifies identity elements, applications, files and the level of documentation.
How does identity relate to packaging?
Packaging is one of a brand’s touchpoints. The projects below demonstrate visual systems across product ranges; they do not necessarily represent the creation of each client’s logo.
Tell us what you are planning.
Share your business context, the service you need, your market and any target date. We will use this information to discuss a suitable scope.
contato@faldigital.com.br