FAL Digital

Packaging and digital experience

Naturalez

European Union · Market launch planned

Development of a packaging range for açaí with guaraná, dragon fruit with passion fruit, coconut and mango, with a planned launch in the European Union. The system combines the Naturalez identity, flavour-specific colours, ingredient imagery and landscapes that convey the products’ origins.

The work includes art direction, adaptations for three sizes and mockups of the complete range. The packaging’s visual language also guides an online catalogue prototype, presenting the flavours and allowing visitors to explore the sizes.

Deliverables

  • Art direction for the product range.
  • Packaging design for four flavours.
  • Adaptations for 5 L, 500 ml and 200 ml formats.
  • Mockups of all 12 flavour and size combinations.
  • Online catalogue prototype.

Açaí with guaraná

Naturalez açaí with guaraná packaging mockup, 5 L format
Açaí with guaraná · 5 L · Mockup.
Naturalez açaí with guaraná packaging mockup, 500 ml format
Açaí with guaraná · 500 ml · Mockup.
Naturalez açaí with guaraná packaging mockup, 200 ml format
Açaí with guaraná · 200 ml · Mockup.

Dragon fruit with passion fruit

Naturalez dragon fruit with passion fruit packaging mockup, 5 L format
Dragon fruit with passion fruit · 5 L · Mockup.
Naturalez dragon fruit with passion fruit packaging mockup, 500 ml format
Dragon fruit with passion fruit · 500 ml · Mockup.
Naturalez dragon fruit with passion fruit packaging mockup, 200 ml format
Dragon fruit with passion fruit · 200 ml · Mockup.

Coconut

Naturalez coconut packaging mockup, 5 L format
Coconut · 5 L · Mockup.
Naturalez coconut packaging mockup, 500 ml format
Coconut · 500 ml · Mockup.
Naturalez coconut packaging mockup, 200 ml format
Coconut · 200 ml · Mockup.

Mango

Naturalez mango packaging mockup, 5 L format
Mango · 5 L · Mockup.
Naturalez mango packaging mockup, 500 ml format
Mango · 500 ml · Mockup.
Naturalez mango packaging mockup, 200 ml format
Mango · 200 ml · Mockup.

Online catalogue

A navigation prototype to present the flavours, explore the formats and organise sales enquiries.

Opening screen of the Naturalez prototype presenting the four flavours
Online catalogue prototype · Local V06 preview.

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