Integrated communications for a technology education company offering courses, certifications and its own learning methodology.
The work connects positioning, visual identity, content, campaigns and digital presence. Deliverables support course promotion, partnerships and educational materials.
Deliverables
Brand assessment and positioning.
Creative direction.
Website and landing pages.
Course campaigns.
Corporate content.
Presentations.
E-books and educational materials.
Courses and campaigns
Promotional creative, content about the learning experience and videos for the CTFL and CT GenAI courses.
Creative about gamification and learning.Creative about inclusion in the CTFL pilot class.CTFL — campaign video.CT GenAI — campaign video.
Website
Presenting courses and certifications.
Website — laptop mockup.
Educational materials
Examples from the e-book Jornada Rumo à Certificação.
Visual direction for the e-book Jornada Rumo à Certificação.Visual example from the e-book Jornada Rumo à Certificação.
Partnerships
Materials for initiatives and training programmes delivered with partners.
Creative for the quality leadership programme with TIS.