Social media strategy and content

Giulia R. Bacchi

Editorial planning, copywriting and design for the digital presence of a clinical psychologist with a psychoanalytic approach.

The content explores psychotherapy, relationships, work and behaviour through accessible language and a distinctive identity. It connects the professional with her audience and presents her perspective on contemporary life.

Deliverables

Editorial planning.
Topic development.
Copywriting for Instagram and LinkedIn.
Social media design.

Selected posts

Introductory creative featuring a photograph of Giulia Bacchi — Introducing the professional.

Creative asking what we seek when we want to feel whole — Content exploring happiness, lack and desire.

Creative asking whether there is a right time to start therapy — An exploration of reasons to seek psychotherapy.

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